Challenge
WSM began as a meme-driven presale under Wall Street Memes, raising $60M in its first weeks but with no clear utility. The challenge was to transform that momentum into a sustainable brand and product ecosystem. Building WSM Casino meant creating three categories (Casino, Sport, and VIP) each with its own branding palette, while keeping the bull mascot and meme roots alive.

My Role
I created the WSM brand identity from scratch and now lead the design team in building it out further. Working with another brand designer, I expanded the system, extended the bull mascot across UI, campaigns, and social channels, designed tailored palettes for clarity and impact, and developed modular CTA and button systems. I also direct the production of all web assets and social marketing campaigns, ensuring adaptability, scalability, and consistency across every touchpoint.

Impact
This work is helping evolve WSM from a meme token into a cohesive casino platform. The designs drive community engagement through bold, recognizable visuals, enable scalable campaigns through adaptable systems, and establish long-term brand value by blending meme culture with polished casino aesthetics.

Community & Reach
WSM is powered by one of the largest meme communities in crypto, with 1M+ followers across multiple social channels and highly active engagement:

• WallStreetMemes

• WallStreetBets

• WallStGoneWild

• WSM Casino
  
  

This massive reach continues to fuel the brand’s growth, turning meme-driven hype into a thriving Web3 ecosystem.