Online Crypto Poker Platform | coinpoker.com

Challenge
Previously owned by poker legend Tony G, CoinPoker came to us in 2023 with a dated identity. The challenge was to reimagine it into a bold and modern Web3 poker platform that could stand out globally.

Brand Identity
I led the rebrand, combining GTA V-inspired illustration with neon synthwave aesthetics to create a cinematic look and feel. The system introduced bold outlines, vivid gradients, and a cast of striking characters that reflect the excitement, tension, and exclusivity of high-stakes poker.

Website & Campaigns
We redesigned the website UI and built scalable templates for campaigns, CTAs, and social media. A major highlight was a global campaign with the Argentina Football Association and Lionel Messi, which included freeroll tournaments, fan prizes, and exclusive promotions that massively increased visibility.

Marketing & Communication Assets
Working closely with a graphic designer, I provided creative direction for social media campaigns and marketing materials, guiding the execution to remain consistent with the brand vision.

Impact
The rebrand transformed CoinPoker into a profitable and globally recognized platform. Now the mother brand of the Coin collective, it set the creative and design foundation for CoinCasino, CoinNews, and future Web3 ventures.