Web3 Crypto Casino | coincasino.com

Challenge
Launched in 2024 as part of the “Coin” brand collective, CoinCasino needed a bold and distinctive identity to stand out in the Web3 gaming space. The challenge was to create a cinematic, luxurious look that felt modern and disruptive, while ensuring the casino UI remained clear and intuitive.

Brand Identity
With assistance from another senior designer, I co-created the brand identity, drawing inspiration from GTA6’s bold, neon aesthetic. Together we developed a visual system built on purple, gold, and neon accents paired with strong, modern typography. To enrich the brand world, I guided the creation of character imagery using carefully crafted prompts with AI tools including MidJourney, ChatGPT, and Leonardo AI, which perfectly suited the development of these stylized visuals.

Website Design
The platform was designed with clarity and hierarchy at its core, ensuring immersive visuals never compromised usability. The result is a clean, content-rich casino experience that works seamlessly across devices.

Marketing & Social Assets
I currently lead a team of designers maintaining and expanding CoinCasino’s presence across social channels. My role focuses on providing creative direction and ensuring all outputs remain consistent with the brand’s bold and confident identity.

Impact
CoinCasino has established itself as a striking and cinematic Web3 brand. Through collaboration, AI-driven creativity, and clear design leadership, the brand now balances bold personality with usability, helping position CoinCasino as a highly profitable online casino with a distinctive identity in a competitive market.