I began as an artist, mastering realism, pen work, and painting, and bringing that craft into the world of sport - creating advertising and artwork for Olympic champions showcased at the 2018 Winter Olympics.

That foundation in artistry evolved into a broader creative practice, blending graphic design, illustration, and digital experiences. Over the years, I’ve built a versatile toolkit that merges creative storytelling with design systems thinking.

For the past four years, I’ve led design and brand strategy in Web3, shaping visual identities and experiences for a company generating over a billion in revenue across apps, wallets, online casinos, and blockchain platforms.

Today, I lead multidisciplinary teams to define, shape, and elevate brands, translating strategy into design that’s both visionary and actionable. I stay hands-on in crafting work that inspires, connects, and drives impact - balancing leadership with craft.